| 1. Venue Construction
According to the most recent proposal, Beijing Olympic Games
needs 35 stadiums in total, of which 30 are in Beijing, with
15 newly built and the remainder either expansions on existing
structures or temporarily built.
The stadiums will be located in four main areas:
1) Olympic Green (Olympic central area): 12 stadiums including
the National Stadium and the National Swimming Center will
be located in this area
2) University Zone (Peking University, China Agricultural
University, University of Science and Technology Beijing and
Beijing University of Aeronautics and Astronautics): 4 stadiums
for table tennis, badminton, wrestling and judo will be situated
in the universities respectively
3) Western Community: 6 stadiums including the basketball
stadium will be allocated around Wukesong Cultural and Sports
Center
4) Northern Tourism Area: stadiums for aquatic and equestrian
sports will be located in this area.
In addition to the permanent stadiums, 4 temporary stadiums
for shooting and arrow shooting will be constructed.
Facilities directly related to the Games, including the Athlete
Village, Media Village, Main Press Center, and International
Broadcasting Center will be constructed in the Olympic Green.
2. Marketing Development
Beijing is anticipating a revenue of US$ 1.625 billion and
an expenditure of US$ 1.609 billion as the host of the Games.
The majority of expenditure will be spent on the operation
of the Games itself and a small proportion part of the construction
of the temporary facilities and stadiums.
There are five channels through which revenue will be attained:
1) International Olympic Committee¡¯s US$ 840 million TV broadcasting
rights income to BOCOG - about half of the budgeted revenue
2) BOCOG's marketing development revenue, consisting of two
parts:
- US$ 200 - 300 million from IOC TOP sponsors. Nine global
firms including Coca Cola, Kodak, Samsung, Panasonic, Visa,
Swatch, John Hancock and GE have signed sponsorship agreements
with the IOC
- Revenue from BOCOG Marketing Programme. The anticipated
enthusiasm from businesses in the lead up to the Games may
exceed the US$ 200 million budget income that was anticipated
during the bidding
3) Income from tickets and souvenirs, 1/10th of total income
4) US$ 100 million subsidies provided by the central and municipal
government
5) Local donations and income from assets sold after the Games.
3. Media and Communications
The significant communications tasks of the Olympic Games
include:
1) Communications with mainstream international media and
the mechanism to respond to and handle media crisis.
2) Organization and coordination of TV broadcasting for the
Games
3) Planning and organization of major activities such as the
opening ceremony and torch relay
4) Solicitation and selection of the emblem, theme song and
organization of related activities
5) Design and layout of the city's look
6) Media services at each phase of the Games.
4. Competition Organization
According to IOC¡¯s regulation, the 2008 Olympics will include
28 sports and 300 events. There will be more than 10,500 athletes
in total and thousands of judges and sports officials.
Competition organization refers to:
1) Organizing the competition strictly according to rules
set by the IOC and the International Federations
2) Planning and confirming particular schedules for each event
and conducting contingency plans for scheduling when confronting
changes of conditions e.g. weather changes
3) Organizing test events in 2007 to test the stadiums and
facilities
5. Games Services
The range of services required for the Games covers the following
categories:
1) Security of stadiums, accommodation, air space, water sphere
and VIPs
2) Establishment of a traffic control center and automobile
dispatch center
3) Catering and administration to the Olympic Village and
stadiums
4) Providing accommodation to members of the Olympic Families
and arranging Olympic hotels, setting up booking centers,
conducting price-control and supervising service quality of
the hotels
5) Generating proposals for spectator services, coordinating
transportation, accommodation, catering and security functions,
and conducting volunteer programs to provide service to spectators
during the Games
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